All About Cookies

What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They help websites function properly, improve user experience, and provide insights into user behavior.

Cookies can be categorized into different types based on their purpose and how long they remain on your device.

Types of Cookies

1. Essential Cookies

These cookies are necessary for the core functions of a website, such as logging in, shopping carts, and security.

Examples: Session management, authentication, and checkout processes.

2. Performance & Analytics Cookies

These cookies collect information about how visitors use a website, such as pages visited and time spent. This data helps improve website performance.

Examples: Google Analytics, heatmaps, and session tracking.

3. Functional Cookies

These cookies store user preferences, such as language settings, dark mode, or saved login details, for a more personalized experience.

4. Advertising & Marketing Cookies

These cookies track user behavior for targeted advertising. They help display relevant ads based on user interests.

Examples: Facebook Pixel, Google Ads, and retargeting campaigns.

5. Third-Party Cookies

These cookies are set by third-party services that may be embedded on a website, such as social media buttons, video players, and payment processors.

How Long Do Cookies Last?

Cookies have different lifespans:

• Session Cookies: These expire when you close your browser.
• Persistent Cookies: These remain on your device for a set period or until deleted manually.

How to Manage Cookies

You can control and manage cookies in several ways:

1. Browser Settings

You can adjust your browser settings to block or delete cookies. Here’s how to manage cookies in popular browsers:

• Google Chrome
• Mozilla Firefox
• Safari
• Microsoft Edge

2. Opting Out of Tracking

Some services offer opt-out options for tracking cookies. You can disable tracking with the following tools:

• Google Analytics Opt-out
• Digital Advertising Alliance

3. Private Browsing Mode

Most browsers offer a "private" or "incognito" mode, which prevents cookies from being stored after your session ends.

Are Cookies Safe?

Yes, cookies themselves are safe and cannot access personal data or install malware. However, some third-party cookies may track user activity for advertising purposes. Always review a website’s cookie policy for transparency.

Need More Information?

If you have any questions about cookies, feel free to contact us:

Zestifica
5740 N Carefree Cir #120-71
Colorado Springs, CO 80917
Email: info@zestifica.com